Corporate

• Magnify your sales
• Bringing new ideas to light
• Tapping into the mind of the buyer

• What has twelve stories?
• You deserve a BONIS!

What has twelve stories?

To introduce prospective tenants to new 250,000 square feet office facility a campaign featuring the theme "What has 12 stories?" was executed through television, newspaper, direct mail and specialty advertising. The specialty direct mail portion of the campaign was directed towards 500 prospective tenants, including corporate executives and other influencers. A five part mailing stressed features of the building. A miniature sports car suggested the convenient location, a desk thermometer the comfortable environment that was offered. A potted plant symbolized "Flexibility for growth" and a three foot tape measure emphasized "quality appointments that measure up." The last mailing contained a coffee mug and summarized the preceding mailings while urging recipients to "sit down over a cup of coffee and take a look at how your company can fit into this new, prestige office address." The agency director of advertising reported that "25 percent of the building was leased before completion and the number of inquiries increased substantially during the campaign.