Education
- Lighting the lamp of learning
- Driving home safety
- Measuring growth
Driving home safety
A large university, in cooperation with the state, ran an alcohol abuse seminar program using a pull-apart key tag as a reward for designated drivers. The tag featured the "Don't drive drunk" logo on top and "Designated driver" on the bottom portion. All seminar attendees received the key tags. To meet ongoing demand the school had to reorder the key tags three times.
