Government Agencies and Organizations
- Improving on convention
- Liquid sunshine wins the day
- Call before you dig
Call before you dig
The AT&T Communications Network Services Division developed a variety of promotional products to help communicate the "Call Before You Dig" message and appropriate notification telephone numbers to excavators working for utilities, government agencies and the general public. The Division developed eyeglass holders, gloves, magnets, utility knives and caps imprinted in three versions to address the Northern and Southern California and Nevada areas. Items were distributed at safety seminars, continuing education workshops and individual company work site safety presentations. AT&T One Call representatives were presented with laser engraved pens, coffee mugs, caps and key chains detailing the applicable laws and explaining the Underground Service Alert program. According to the project manager for cable damage prevention, "dig-ups" in the Fresno area alone were reduced by 29%.
