Government Agencies and Organizations
- Keeping the lines open
- Stamp out styro
Stamp out styro
The "Stamp Out Styro" program was created to address the environmental concerns of the Canadian government and the advertiser's 450 clients. A crushed styrofoam cup was imprinted with the tag line in a footprint design on one side with the advertiser's logo on the reverse. The crushed cups fit easily into an envelope and were mailed, along with two full color brochures for acrylic & ironstone mugs, to the target audience. The cover letter offered a 10 percent discount on larger orders. One account switched to reusable mugs for all its 4,000 employees.
